Category Archives: Advertising

EconomyPR.com Launches Press Release Writing Service for Entrepreneurs

Streamlined and Affordable; Do-It-Yourself PR for Amazon Sellers, Startups and Crowd-Funders

Cleveland, Ohio, June 26, 2015 — /EPR MEDIA NEWS/ — EconomyPR.com today announced the launch of its affordable, streamlined “do-it-yourself” public relations services for entrepreneurs, Amazon Sellers and crowd-funders today. Bridging the gap between random “gig economy” freelancers and premium agencies, EconomyPR.com has demonstrated in beta that it can deliver professionally-written press releases, blogs and media pitches at a fraction of the fees charged by agencies and publicists. The company’s do-it-yourself model enables clients who might not have even considered PR to conduct effective media campaigns.

“It’s time for the PR business to catch up with changes in the news industry as well as shifts in the way that creative work gets done,” said Hugh Taylor, the CEO and founder of EconomyPR.com. “Talented freelancers are available to work economically by the project. Entrepreneurial clients are taking media relations into their own hands. Journalists and bloggers are reachable directly and publishing online. The old barriers between a PR client and the media are disappearing. We’re leading the way in disrupting a field that’s ripe for change.”

Taylor, who has managed public relations in the Fortune 500 as well as for several venture-backed startups, founded EconomyPR.com after observing a disconnect in the modern public relations market. While many traditional PR firms require monthly retainers that can reach tens of thousands of dollars, the actual writing of a press release — which is all that some clients want — could be performed by freelancers for well under one hundred dollars. The proliferation of gig economy freelance sites such as Fiverr and PeoplePerHour has given public relations customers access to thousands of low-cost writing resources. However, quality and delivery can be unpredictable on these sites.

The challenge was to create an end product that met the client’s expectations while preserving the value of the gig economy. EconomyPR.com performs an essential editorial function, marshaling the resources of a skilled, curated freelancer base to enable low-cost press release writing for clients while enforcing professional standards for quality and message impact. The company also helps clients repurpose their press releases, adapting them into articles, blog posts and media pitch emails. In pre-launch beta, EconomyPR.com has helped dozens of entrepreneurs get their news picked up in the media.

EconomyPR.com’s basic offering is a 300 to 400 word press release for $25. Standard delivery is three business days. Extra charges apply for rush services and add-ons, such as blog post adaption and email pitches.

For more information, visit www.economypr.com.

END

Contact-Details: Hugh Taylor
(310) 383-7041
hugh@economypr.com

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Are you cut out to PR your own business asks Best PR Selector?

You don’t need the big personality of Richard Branson or Hilary Devey for your business to make a big splash in the media.

“A larger than life persona is not a good predictor of whether a business owner can successfully do their own PR,” says Phil Turtle, founder of BestPRSelector.com

Instead, the public relations expert has identified three shared characteristics of entrepreneurs who have effectively driven their own publicity machines.

Don’t get too close to your business
“Firstly,” says Turtle, who launched online PR needs assessment tool Best PR Selector in mid-2012, “they have the ability to take a step back from their business and see it from an outsider’s perspective”.

This, he explains, can be harder than it seems. “We’re all familiar with the expressions ‘getting too close to your work’ and ‘can’t see the wood for the trees’”, he explains. “Well both aptly describe the unfortunate position many business owners find themselves in.

“When you’re up close and personal with your business 24/7, it becomes very hard to be objective about it,” he says.

According to Turtle, common traps company owners fall into include using industry jargon, assuming outsiders have lots of prior knowledge, being unrealistic about how important their business is and not being focussed enough on creating and marketing tangible differences with competitor companies.

“It’s no surprise that the business owner who will be the most successful at getting publicity is the one who can see their company through fresh and objective eyes each day,” says Turtle. “This is quite a rare skill.”

Time management
The second most important skill that enables business owners to do their own PR is time management, says Turtle.

Public relations is both time consuming and time sensitive. To ensure you don’t miss killer opportunities to get yourself in front of the right media, you have to strike whilst the iron is hot,” he says.

“If this means shelving everything else in your diary for that morning to concentrate on a PR opportunity, good owner/PRs have the ability to put everything else on hold – or delegate it – and prioritise that golden opportunity.”

Avid media consumers
The final predictor of an entrepreneur who will make an excellent home-grown PR is that they will be an avid – and analytical – consumer of their target media.

“People who do their own PR well understand what makes a great story in their industry. They are not just regular readers of the key industry media but they are also critical readers,” says Turtle.

“They can spot other PR stories and they have ideas about how to create their own.”

Phil adds that good self-publicists understand what makes a news story, a feature, a comment piece, a photo story, a great reader offer.

“Without this appreciation, you’re feeling around in the dark and wasting a journalist’s time,” he says.

“A good PR – whether a professional or small-business person – will know the media they are trying to get coverage in like the back of their hand. Read it, break it down and understand the editor’s requirements. A big personality is no excuse for not having done your background research,” he concludes.

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FoundLocally says Bilingualism is dead in Canada!

FoundLocally.com Media Inc, which has long been asked about making its site bi-lingual, is excited to announce that it has added omni-lingual translation to all its websites. Statistics Canada says there are almost as many non-official language speakers as there are French speakers Now, FoundLocally’s websites are available in not only French, but a total of 57 languages, adding innovative programming to integrate with Google’s Translation capabilities.

These languages are now supported on all FoundLocally websites: Afrikaans, Albanian, Arabic, Azerbaijani, Basque, Bengali, Belarusian, Bulgarian, Catalan, Chinese Simplified, Chinese Traditional, Croatian, Czech, Danish, Dutch, English, Esperanto, Estonian, Filipino, Finnish, French, Galician, Georgian, German, Greek, Gujarati, Haitian Creole, Hebrew, Hindi, Hungarian, Icelandic, Indonesian, Irish, Italian, Japanese, Kannada, Korean, Latin, Latvian, Lithuanian, Macedonian, Malay, Maltese, Norwegian, Persian, Polish, Portuguese, Romanian, Russian, Serbian, Slovak, Slovenian, Spanish, Swahili, Swedish, Tamil, Telugu, Thai, Turkish, Ukrainian, Urdu, Vietnamese, Welsh, and Yiddish. It not only translates, but displays the content in the correct foreign keyboard/fonts.

About FoundLocally
The FoundLocally.com web site, founded in 1999, creates community information sites providing local info, photos, maps, about local shopping, business, travel, sports, including a business directory, events calendar, jobs board, coupons, and news announcements. FoundLocally has focused on creating high quality community information for 30 communities across English Canada, and last year added mobile versions for all its websites. These sites are an excellent resource for both local residents and business & leisure travelers. The sites are designed to provide important information with as few mouse-clicks as possible, filtered to the user’s specific needs. Says Mark Ruthenberg, FoundLocally’s General Manager and Editor-in-Chief,“That’s why we say, ‘It’s the web site for people who have a life, and want to get on with it.’ It’s the perfect tool for those with busy lives.”

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Audience Development Company Alphabird Acquires ‘Experiential’ Social Video Platform Media Social

Alphabird today announced that it has acquired Media Social, an early pioneer in the distribution of viral video marketing campaigns, for an undisclosed amount. Media Social has gained acclaim from agencies and national brands for delivering social video activation strategies centered on driving consumer engagement and interactivity.

The acquisition will bring together Media Social’s years of experience and strategic insights in the social video space with Alphabird’s Flight media platform to further empower brands and content producers in creating unique connections with consumers.

“Since inception, our goal at Alphabird was to build out and/or acquire companies that fulfill our vision of being a vertically integrated video audience development company, and we are now there,” said Chase Norlin, CEO of Alphabird. “With Alphabird and Media Social, along with our recent acquisition of Placevine, we now offer the broadest array of social video activation strategies on the market today.”

“Alphabird’s philosophy and approach was highly complementary to ours,” added Media Social founder Rome Viharo.” It’s an alignment of technology platforms, knowledge, and an understanding of the myriad distribution strategies available in online video.”

Media Social was launched in 2008 by Viharo and Maf Lewis, whose team has run successful YouTube strategies for global brands. Beginning immediately, Alphabird will execute on the planned integration of the two companies’ products, customers and employees that will deliver increased value for media buyers, online publishers and audiences.

As a result of the acquisition, Alphabird now has offices in the UK, New York, San Francisco and Los Angeles.

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The European Business Awards Have Unveiled The Companies And Individuals Selected As Finalists To Receive The Prestigious Ruban d’Honneur In 2009

The European Business Awards have unveiled the companies and individuals selected to receive the prestigious Ruban d’Honneur in 2009.

Ninety-nine leading businesspeople and organisations made it onto the winners list, which recognises excellence and innovation in European enterprise.

“This has been an eventful year for the European business community. While some might have focused on pessimistic economic forecasts, our winners have chosen to respond with a blend of inventiveness and industry that has defied the downturn,” said Adrian Tripp, Chief Executive of the European Business Awards.

“Clearly it is not all doom and gloom out there. Despite challenging trading conditions, the European Community is home to a raft of small, medium and large business success stories.”

With a combined turnover of €573billion, the 2009 Ruban d’Honneur winners seem set to buck the economic trend. According to statistics gathered by the European Business Awards, this year’s nominees recorded an average annual profit growth of 56%.

“These awards revolve around business success, entrepreneurialism, innovation and ethics – all concepts we strongly believe in promoting. This year’s entrants have demonstrated to us that the European business scene is still very much alive,” said Isidoro Unda, CEO of leading global credit insurer Atradius.

B.G. Srinivas, Senior Vice President and Member of Executive Council at Infosys, a global leader in the next generation of IT and consulting services, added: “The quality of entries this year despite the economic backdrop, have demonstrated a business environment in Europe that fosters talent management, gritty commercialisation and agility, that have enabled organisations to execute existing projects and in some cases completely re-engineer their business models for success.”

All ninety-nine Ruban d’Honneur recipients must now prepare to appear before a second judging panel of highly regarded academics, heads of state, industrialists, entrepreneurs and media commentators drawn from across the 27 member European States. The interviews will take place over two weeks between January and February 2009 at Atradius’ offices in Rome and the overall winners in each of ten categories will be announced at the Awards ceremony in Rome on 7th April 2009, in front of Europe’s top business leaders, politicians and media.

“The standard of entries is very high this year proving that European business is still very active and prospering. There are some remarkable companies in the running and choosing the overall winners from the final shortlist of ninety-nine is going to be an extremely difficult task for the judging panels,” said Jean Stephens, CEO of RSM International, one of the worlds largest auditing and consulting networks.

David Hardy, International Sales and Marketing Director at bigmouthmedia, Europe’s largest independent digital marketing agency, added: “This promises to be an exciting year for many companies. The new winners’ list is packed with success stories from organisations of all sizes, and it is clear that European business still has a lot to shout out about.”

Full European Business Awards Winners List available from the European Business Awards website.

About The European Business Awards
The European Business Awards is a self funding venture set up and run with the support of forward thinking organisations including: Atradius; RSM International, bigmouthmedia, Infosys and The Wall Street Journal Europe. Our supporters understand the importance of promoting and endorsing business success across the European Union for our long term prosperity.

About bigmouthmedia
Founded in 1997, bigmouthmedia is Europe’s largest independent digital marketingagency. With a team of over 200 staff across 13 offices in 10 countries on 3 continents, the company maximises exposure for major brands online through a variety of fully integrated digital marketing channels: PPC, Search Engine Optimisation, Online Media Planning, Affiliate Marketing, Social Networking, Brand Monitoring, Online PR and Web Analytics.

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We have lots of surprises awaiting you in the Holiday Issue of A Distinctive Style Magazine

We have lots of surprises awaiting you in the Holiday Issue of A Distinctive Style Magazine. Fran Drescher educates us, Ed Begley Jr enlightens us, Antwone Fisher inspires us and we remember Paul Newman. We have numerous interviews with talented artists from around the world, eco tips for the holidays as well as audio and video files for your Holiday enjoyment!

Enjoy the advantages of Reading Green while shrinking your carbon footprint. Each page of the magazine evolves into a rich digital adventure with audio & video. You’ll see vibrant colors that jump off the page with breathtaking art from around the world. A variety of eco merchandise, living green tips, recycled products, inspiring interviews, unbelievable photography, award-winning graphic design, topnotch journalism with bi–monthly feature columns of the highest quality. We’re doing our part to save the planet, one tree at a time. MakeA Distinctive Style Magazine be your “Green Read” Choice!

Our Special Holiday Issue, showcases artist Joseph Gatto who at the age of 73 is still taking risks, combining ancient antiquities with modern metals to give us unique treasures that will be the topic of conversation at any Holiday party. Be inspired to turn everyday items into works of art by award winning Australian Environmental Artist, John Dahlsen.

Once again, when you visit www.adistinctivestyle.com you’re in for a visual and interactive adventure in this highly anticipated Special Holiday Issue! Find out about the latest Green “Must-Haves,” plus everything you need to fill your recycled holiday stockings with.

For additional information on, advertising, affiliate programs or for a media kit please visit: info@adistinctivestyle.com.

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Welcome to EPR Media News

EPR Media News is a new blog, part of EPR Network, that is going to be focused on and will be covering the media news and stories from press releases published on EPR Network.

EPR Network (EPR stands for express press release) is one of the nation’s largest press release distribution networks on Web. The EPR’s nationwide network includes 12 State based PR sites, one major PR forum and a number of industry specific PR blogs and what started as a hobby on Internet years ago turned out to be a rapidly growing business today. EPR Network is also known as one of the most trusted (human optimized, published, edited and monitored, spam/scam/low quality PR content free) PR sites on the web with more than 10,000 company and individual press releases distributed per month. EPR Network is putting your press releases on top of all major search engines’ results and is reaching thousands of individuals, companies, PR specialists, media professionals, bloggers and journalists every day.

EPR Network has thousands of clients around the world including global 500 corporations like Hilton Hotels, Barclays Bank, AXA Insurance, Tesco UK, eBay/Skype, Emirates, just to name a few. The network’s PR web sites are currently reaching from 150,000 to sometimes 500,000 unique visitors per month while our viral reach could possibly go to as much as 1M people per month through our presence across various social media sites. EPR Network was established in 2004 and as of May 2008 it had more than 800,000 press releases (pages) published on its network.

If you have a press release to be distributed, you can do it over here: press release distribution