Tag Archives: Public Relations

EconomyPR.com Launches Press Release Writing Service for Entrepreneurs

Streamlined and Affordable; Do-It-Yourself PR for Amazon Sellers, Startups and Crowd-Funders

Cleveland, Ohio, June 26, 2015 — /EPR MEDIA NEWS/ — EconomyPR.com today announced the launch of its affordable, streamlined “do-it-yourself” public relations services for entrepreneurs, Amazon Sellers and crowd-funders today. Bridging the gap between random “gig economy” freelancers and premium agencies, EconomyPR.com has demonstrated in beta that it can deliver professionally-written press releases, blogs and media pitches at a fraction of the fees charged by agencies and publicists. The company’s do-it-yourself model enables clients who might not have even considered PR to conduct effective media campaigns.

“It’s time for the PR business to catch up with changes in the news industry as well as shifts in the way that creative work gets done,” said Hugh Taylor, the CEO and founder of EconomyPR.com. “Talented freelancers are available to work economically by the project. Entrepreneurial clients are taking media relations into their own hands. Journalists and bloggers are reachable directly and publishing online. The old barriers between a PR client and the media are disappearing. We’re leading the way in disrupting a field that’s ripe for change.”

Taylor, who has managed public relations in the Fortune 500 as well as for several venture-backed startups, founded EconomyPR.com after observing a disconnect in the modern public relations market. While many traditional PR firms require monthly retainers that can reach tens of thousands of dollars, the actual writing of a press release — which is all that some clients want — could be performed by freelancers for well under one hundred dollars. The proliferation of gig economy freelance sites such as Fiverr and PeoplePerHour has given public relations customers access to thousands of low-cost writing resources. However, quality and delivery can be unpredictable on these sites.

The challenge was to create an end product that met the client’s expectations while preserving the value of the gig economy. EconomyPR.com performs an essential editorial function, marshaling the resources of a skilled, curated freelancer base to enable low-cost press release writing for clients while enforcing professional standards for quality and message impact. The company also helps clients repurpose their press releases, adapting them into articles, blog posts and media pitch emails. In pre-launch beta, EconomyPR.com has helped dozens of entrepreneurs get their news picked up in the media.

EconomyPR.com’s basic offering is a 300 to 400 word press release for $25. Standard delivery is three business days. Extra charges apply for rush services and add-ons, such as blog post adaption and email pitches.

For more information, visit www.economypr.com.

END

Contact-Details: Hugh Taylor
(310) 383-7041
hugh@economypr.com

Via EPR Network
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Are you cut out to PR your own business asks Best PR Selector?

You don’t need the big personality of Richard Branson or Hilary Devey for your business to make a big splash in the media.

“A larger than life persona is not a good predictor of whether a business owner can successfully do their own PR,” says Phil Turtle, founder of BestPRSelector.com

Instead, the public relations expert has identified three shared characteristics of entrepreneurs who have effectively driven their own publicity machines.

Don’t get too close to your business
“Firstly,” says Turtle, who launched online PR needs assessment tool Best PR Selector in mid-2012, “they have the ability to take a step back from their business and see it from an outsider’s perspective”.

This, he explains, can be harder than it seems. “We’re all familiar with the expressions ‘getting too close to your work’ and ‘can’t see the wood for the trees’”, he explains. “Well both aptly describe the unfortunate position many business owners find themselves in.

“When you’re up close and personal with your business 24/7, it becomes very hard to be objective about it,” he says.

According to Turtle, common traps company owners fall into include using industry jargon, assuming outsiders have lots of prior knowledge, being unrealistic about how important their business is and not being focussed enough on creating and marketing tangible differences with competitor companies.

“It’s no surprise that the business owner who will be the most successful at getting publicity is the one who can see their company through fresh and objective eyes each day,” says Turtle. “This is quite a rare skill.”

Time management
The second most important skill that enables business owners to do their own PR is time management, says Turtle.

Public relations is both time consuming and time sensitive. To ensure you don’t miss killer opportunities to get yourself in front of the right media, you have to strike whilst the iron is hot,” he says.

“If this means shelving everything else in your diary for that morning to concentrate on a PR opportunity, good owner/PRs have the ability to put everything else on hold – or delegate it – and prioritise that golden opportunity.”

Avid media consumers
The final predictor of an entrepreneur who will make an excellent home-grown PR is that they will be an avid – and analytical – consumer of their target media.

“People who do their own PR well understand what makes a great story in their industry. They are not just regular readers of the key industry media but they are also critical readers,” says Turtle.

“They can spot other PR stories and they have ideas about how to create their own.”

Phil adds that good self-publicists understand what makes a news story, a feature, a comment piece, a photo story, a great reader offer.

“Without this appreciation, you’re feeling around in the dark and wasting a journalist’s time,” he says.

“A good PR – whether a professional or small-business person – will know the media they are trying to get coverage in like the back of their hand. Read it, break it down and understand the editor’s requirements. A big personality is no excuse for not having done your background research,” he concludes.

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According To A Survey Of Britain’s 100 Leading Press And Public Relations Agencies, The Number Of PR Firms Offering Online PR And Social Media Services Has Undergone A Sharp Rise Over The Last Year

Bigmouthmedia’s 2009 online PR survey has revealed that despite a marked rise in interest, the majority of the UK’s leading public relations firms are still failing to get to grips with the world of online media.

According to the latest updated survey of Britain’s 100 leading press and public relations agencies, the number of PR firms offering online PR and social media services has undergone a sharp rise over the last year, with 40% now claiming to provide a range of internet services.

Representing an increase of 90.5% compared with the 2008 survey results, the boost is evidence of the growth of a interest in online PR from traditional agencies.

“The PR industry is certainly beginning to come to terms with online PR and social media, no doubt motivated by the proven benefits of digital campaigns, but it is less clear whether the sector fully understands the discipline. It is not simply a case of replicating your offline press releases on the web, but requires specialist expertise and an informed understanding of how people engage with news, brands and products on the web,” said Leanne Rinning, Online PR Manager at bigmouthmedia.

“Online PR has to be viewed as part of your overall online marketing mix. It is most effective and more measurable when dovetailed with your SEO, PPC and display activity.”

The survey also reveals that the number of agencies publishing blogs has doubled in the last year. Despite widespread recognition of the value and importance of blogging as a media tool, however, a surprising 78% are still failing to produce their own.

Some 60% of the agencies surveyed admitted that they have yet to include online PR as part of their service offering. However, only 45% of the operations that claimed to have new media covered actually published their own blogs.

Taken as a whole, only 22% of UK PR consultancies currently use blogs to communicate with clients, colleagues and the wider marketplace.

London outfits appear to have maintained their lead in embracing the expanding field. A clear 48% of the firms surveyed who were from the capital offer online PR, with 30% publishing their own blogs.

Companies from elsewhere in the UK fared much worse in the research, with only 32% offering online PR and just 14% publishing their own blogs.

About bigmouthmedia
Founded in 1997, bigmouthmedia is Europe’s largest independent digital marketing agency. With a team of over 200 staff located across 13 offices in 10 countries on 3 continents, the company maximises exposure for major brands online through a variety of fully integrated digital marketing channels: Search engine optimisation, PPC, Online Media Planning, affiliate marketing, Social Networking, Brand Monitoring, Online PR and Web Analytics. Bigmouthmedia also provides up to date daily digital marketing news to ensure clients are fully informed and aware of all industry developments.

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Launched by Solinger Communications, LLC, PR To Go offers press release writing, distribution and monitoring services

Solinger Communications, LLC, (www.timsolinger.com) has launched a new service, PR To Go, to provide press release writing, distribution and monitoring services.

Through PR To Go, customers can have press releases written and distributed to media outlets that include newspapers, business and trade publications, professional journals, consumer magazines, TV and radio stations, major search engines, and Internet news and social media sites.

In addition, they can elect to choose monitoring services to evaluate and track their press release activity in the media.

According to Tim Solinger, owner of Solinger Communications, PR To Go offers small businesses, start-ups, non-profits and other organizations a convenient, efficient, on-demand press release resource.

PR To Go is ideal for organizations that lack the budget for a comprehensive publicity campaign but that are interested in submitting individual news items to be developed into press releases and then distributed to both online and offline media outlets,” Solinger said. He added that PR To Goservices are available on an affordable, flat-fee basis.

Solinger said another strength of PR To Go is that it combines personalized service in client communications and media relations with efficient online distribution to help clients receive improved consideration for their press releases.

For more information, go to www.timsolinger.com and click on “Services” or call (715) 344-3277.

About Solinger Communications
Solinger Communications (
www.timsolinger.com) is a Stevens Point-based branding, marketing and publicity firm that creates high-impact communications for achieving greater visibility and sales growth. Owned and operated by Tim Solinger, SC works with business-to-business and business-to-consumer clients that include high-tech companies, manufacturers and professional services firms. 

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Welcome to EPR Media News

EPR Media News is a new blog, part of EPR Network, that is going to be focused on and will be covering the media news and stories from press releases published on EPR Network.

EPR Network (EPR stands for express press release) is one of the nation’s largest press release distribution networks on Web. The EPR’s nationwide network includes 12 State based PR sites, one major PR forum and a number of industry specific PR blogs and what started as a hobby on Internet years ago turned out to be a rapidly growing business today. EPR Network is also known as one of the most trusted (human optimized, published, edited and monitored, spam/scam/low quality PR content free) PR sites on the web with more than 10,000 company and individual press releases distributed per month. EPR Network is putting your press releases on top of all major search engines’ results and is reaching thousands of individuals, companies, PR specialists, media professionals, bloggers and journalists every day.

EPR Network has thousands of clients around the world including global 500 corporations like Hilton Hotels, Barclays Bank, AXA Insurance, Tesco UK, eBay/Skype, Emirates, just to name a few. The network’s PR web sites are currently reaching from 150,000 to sometimes 500,000 unique visitors per month while our viral reach could possibly go to as much as 1M people per month through our presence across various social media sites. EPR Network was established in 2004 and as of May 2008 it had more than 800,000 press releases (pages) published on its network.

If you have a press release to be distributed, you can do it over here: press release distribution