Magazine Subscriptions Demystify Online Shopping

Forrester research indicates that, by the end of 2011, Americans will spend around $200 billion in online purchases. They also predict that by the year 2015, U.S. retail sales will well surpass the $275 billion mark. This growth in ecommerce is being attributed to existing shoppers pushing their online shopping boundaries by purchasing more items off the World Wide Web like home appliances and furniture in addition to increasing spending in traditionally popular online shopping categories such as books and media. Also driving the numbers are consumers who are turning to the internet as a shopping resource for the very first time.

Print magazine publishers are looking to be a part of this dynamic and rapidly expanding online retail marketplace. By partnering with various online retail sites, popular discount magazines which are available as low cost, promotional subscriptions and have over the years cultivated a loyal readership base, will be able to avail their readers of opportunities to buy items featured within their publications via online sales portals.

Magazine aficionados who hold their magazine subscriptions dear will find the explorations being made by publishers to harmonize print magazine content with online retail sites advantageous. Magazine lovers need not renounce their love for the printed periodical but can use it instead as a trusted guide to chaperone them through their online shopping experience. Magazines and cheap magazine subscriptions will become especially invaluable tools for all consumers who feel intimidated when purchasing items from the internet or who have heretofore felt reluctant to shop online.

In recent years, many publications have shifted their focus from print to digital magazines, in some cases completely revamping their online presence. While some have found great success in the switch, making the entire magazine available online, while others have struggled to get footholds in the online arena opting to only post specific content from the current issue. In either case, the content is usually free, which leads to the other problem: whether or not online magazines are profitable from a business standpoint. The primary reason for this trepidation is that the internet is still considered an unstable marketing tool.

Magazine lovers however can enjoy a choice of online or print magazines and save on annual subscriptions, sometimes getting a whole year’s worth of magazines for the cost of just two or three at stand prices.

Via EPR Network
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Top-Ranked Humor Kindle Ebook to Help Improve Sanitation Issues Worldwide

In honor of World Toilet Day on November 19, the humor essay ebook ranked #32 on Kindle, Flush This Book: True Tales of Bodily Malfunctions, is now available for 99 cents to benefit the World Toilet Organization (WTO) and help improve sanitation issues around the world. Authors of the ebook have pledged to give the nonprofit a portion of the proceeds from the current ebook sales and all future editions.

“We are thrilled that we were able to release Flush This Book in time to celebrate World Toilet Day and support a nonprofit working to provide basic sanitation to millions of people around the globe,” said Heidi R. Willis, co-author of the ebook. “By making the price of the ebook less than a dollar, we are giving people a chance to have a good laugh while supporting a good cause.”

The WTO is an international nonprofit organization committed to improving sanitation conditions for people through powerful advocacy, inventive technology, education and building marketplace opportunities locally. World Toilet Day aims to generate awareness about poor sanitation and bring attention to the nearly two-million children under the age of five who will die from diseases contracted from inadequate sanitation.

“Flush This Book is just one of many ebooks we plan to release to support important causes,” adds Willis. “We are working on additional humor pieces and our next project, I Am Woman, Hear Me Fart: Stories Only Best Girlfriends Know, will benefit groups supporting women’s issues.”

To purchase Flush This Book and support the WTO, go to:http://www.amazon.com/Flush-This-Book-Malfunctions-ebook/dp/B0066VF7IC/ref=sr_1_1?s=digital-text&ie=UTF8&qid=1321588313&sr=1-1

Via EPR Network
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Audience Development Company Alphabird Acquires ‘Experiential’ Social Video Platform Media Social

Alphabird today announced that it has acquired Media Social, an early pioneer in the distribution of viral video marketing campaigns, for an undisclosed amount. Media Social has gained acclaim from agencies and national brands for delivering social video activation strategies centered on driving consumer engagement and interactivity.

The acquisition will bring together Media Social’s years of experience and strategic insights in the social video space with Alphabird’s Flight media platform to further empower brands and content producers in creating unique connections with consumers.

“Since inception, our goal at Alphabird was to build out and/or acquire companies that fulfill our vision of being a vertically integrated video audience development company, and we are now there,” said Chase Norlin, CEO of Alphabird. “With Alphabird and Media Social, along with our recent acquisition of Placevine, we now offer the broadest array of social video activation strategies on the market today.”

“Alphabird’s philosophy and approach was highly complementary to ours,” added Media Social founder Rome Viharo.” It’s an alignment of technology platforms, knowledge, and an understanding of the myriad distribution strategies available in online video.”

Media Social was launched in 2008 by Viharo and Maf Lewis, whose team has run successful YouTube strategies for global brands. Beginning immediately, Alphabird will execute on the planned integration of the two companies’ products, customers and employees that will deliver increased value for media buyers, online publishers and audiences.

As a result of the acquisition, Alphabird now has offices in the UK, New York, San Francisco and Los Angeles.

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November Issue of The Co-operative Magazine Available Online!

The new issue of The Co-operative Magazine is now available to read online. With a great mix of news, views, events guides, buying guides, competitions and much more, The Co-operative Magazine is the only lifestyle magazine you will need.

November’s issue includes a guide to the very best Christmas markets in Europe and what each of them offers visitors in terms of food, drink, festivities and of course presents options. Expert reviews of the Christmas markets in Cologne, Vienna, Bruges and the UK are sure to get you into the festive spirit in time to book a long weekend away with family, friends or your loved one.

Other great features for November include a host of warming autumn recipes that will set you up for those long dark nights, chilly evenings and cosy nights in. Learn how to make delicious food with fresh, seasonal ingredients and find recipes for healthy comfort food as well as bonfire night sweet treats that the kids will love.

Find health advice online, top autumn gardening tips, how to keep your spirits high when it’s cold and dark outside, how to get fit and much more from this month’s issue of The Co-operative Magazine.

And keep your eye out for a guide to all things festive in the December issue, which is due for publication on Thursday 1st December 2011.

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