Category Archives: Media Monitoring

According To A Survey Of Britain’s 100 Leading Press And Public Relations Agencies, The Number Of PR Firms Offering Online PR And Social Media Services Has Undergone A Sharp Rise Over The Last Year

Bigmouthmedia’s 2009 online PR survey has revealed that despite a marked rise in interest, the majority of the UK’s leading public relations firms are still failing to get to grips with the world of online media.

According to the latest updated survey of Britain’s 100 leading press and public relations agencies, the number of PR firms offering online PR and social media services has undergone a sharp rise over the last year, with 40% now claiming to provide a range of internet services.

Representing an increase of 90.5% compared with the 2008 survey results, the boost is evidence of the growth of a interest in online PR from traditional agencies.

“The PR industry is certainly beginning to come to terms with online PR and social media, no doubt motivated by the proven benefits of digital campaigns, but it is less clear whether the sector fully understands the discipline. It is not simply a case of replicating your offline press releases on the web, but requires specialist expertise and an informed understanding of how people engage with news, brands and products on the web,” said Leanne Rinning, Online PR Manager at bigmouthmedia.

“Online PR has to be viewed as part of your overall online marketing mix. It is most effective and more measurable when dovetailed with your SEO, PPC and display activity.”

The survey also reveals that the number of agencies publishing blogs has doubled in the last year. Despite widespread recognition of the value and importance of blogging as a media tool, however, a surprising 78% are still failing to produce their own.

Some 60% of the agencies surveyed admitted that they have yet to include online PR as part of their service offering. However, only 45% of the operations that claimed to have new media covered actually published their own blogs.

Taken as a whole, only 22% of UK PR consultancies currently use blogs to communicate with clients, colleagues and the wider marketplace.

London outfits appear to have maintained their lead in embracing the expanding field. A clear 48% of the firms surveyed who were from the capital offer online PR, with 30% publishing their own blogs.

Companies from elsewhere in the UK fared much worse in the research, with only 32% offering online PR and just 14% publishing their own blogs.

About bigmouthmedia
Founded in 1997, bigmouthmedia is Europe’s largest independent digital marketing agency. With a team of over 200 staff located across 13 offices in 10 countries on 3 continents, the company maximises exposure for major brands online through a variety of fully integrated digital marketing channels: Search engine optimisation, PPC, Online Media Planning, affiliate marketing, Social Networking, Brand Monitoring, Online PR and Web Analytics. Bigmouthmedia also provides up to date daily digital marketing news to ensure clients are fully informed and aware of all industry developments.

Via EPR Network
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The European Business Awards Have Unveiled The Companies And Individuals Selected As Finalists To Receive The Prestigious Ruban d’Honneur In 2009

The European Business Awards have unveiled the companies and individuals selected to receive the prestigious Ruban d’Honneur in 2009.

Ninety-nine leading businesspeople and organisations made it onto the winners list, which recognises excellence and innovation in European enterprise.

“This has been an eventful year for the European business community. While some might have focused on pessimistic economic forecasts, our winners have chosen to respond with a blend of inventiveness and industry that has defied the downturn,” said Adrian Tripp, Chief Executive of the European Business Awards.

“Clearly it is not all doom and gloom out there. Despite challenging trading conditions, the European Community is home to a raft of small, medium and large business success stories.”

With a combined turnover of €573billion, the 2009 Ruban d’Honneur winners seem set to buck the economic trend. According to statistics gathered by the European Business Awards, this year’s nominees recorded an average annual profit growth of 56%.

“These awards revolve around business success, entrepreneurialism, innovation and ethics – all concepts we strongly believe in promoting. This year’s entrants have demonstrated to us that the European business scene is still very much alive,” said Isidoro Unda, CEO of leading global credit insurer Atradius.

B.G. Srinivas, Senior Vice President and Member of Executive Council at Infosys, a global leader in the next generation of IT and consulting services, added: “The quality of entries this year despite the economic backdrop, have demonstrated a business environment in Europe that fosters talent management, gritty commercialisation and agility, that have enabled organisations to execute existing projects and in some cases completely re-engineer their business models for success.”

All ninety-nine Ruban d’Honneur recipients must now prepare to appear before a second judging panel of highly regarded academics, heads of state, industrialists, entrepreneurs and media commentators drawn from across the 27 member European States. The interviews will take place over two weeks between January and February 2009 at Atradius’ offices in Rome and the overall winners in each of ten categories will be announced at the Awards ceremony in Rome on 7th April 2009, in front of Europe’s top business leaders, politicians and media.

“The standard of entries is very high this year proving that European business is still very active and prospering. There are some remarkable companies in the running and choosing the overall winners from the final shortlist of ninety-nine is going to be an extremely difficult task for the judging panels,” said Jean Stephens, CEO of RSM International, one of the worlds largest auditing and consulting networks.

David Hardy, International Sales and Marketing Director at bigmouthmedia, Europe’s largest independent digital marketing agency, added: “This promises to be an exciting year for many companies. The new winners’ list is packed with success stories from organisations of all sizes, and it is clear that European business still has a lot to shout out about.”

Full European Business Awards Winners List available from the European Business Awards website.

About The European Business Awards
The European Business Awards is a self funding venture set up and run with the support of forward thinking organisations including: Atradius; RSM International, bigmouthmedia, Infosys and The Wall Street Journal Europe. Our supporters understand the importance of promoting and endorsing business success across the European Union for our long term prosperity.

About bigmouthmedia
Founded in 1997, bigmouthmedia is Europe’s largest independent digital marketingagency. With a team of over 200 staff across 13 offices in 10 countries on 3 continents, the company maximises exposure for major brands online through a variety of fully integrated digital marketing channels: PPC, Search Engine Optimisation, Online Media Planning, Affiliate Marketing, Social Networking, Brand Monitoring, Online PR and Web Analytics.

Via EPR Network
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Todocast Will Be Airing An Unusual Excavation In Hopes Of Closing The Cold Case File On The Murder Of Roger Dale Madison

TodoCast, the affordable portable live event video streaming system will be airing an unusual excavation in hopes of closing the cold case file on the December 14, 1968 murder of 16 year-old Roger Dale Madison. The dig, located near a section of the 23 Freeway at the Tierra Rejada overpass near Simi Valley, is a culmination of years of tireless detective work by the Los Angeles Police Department and the cooperation of many other law enforcement agencies. With the culprit already tried, convicted and deceased, the primary objective of the project is the recovery of the remains of one of California’s most allegedly prolific serial killers, nearly 40 years after the victim’s death.

TodoCast was contacted by the LAPD to provide live streaming video services coverage with their cutting edge, lightweight, mobile, satellite web-casting system. The uninterrupted broadcast will be provided free to the public via the web link http://www.TodoCast.tv/LAPDtv.

With the hope that this special event coverage will attract viewers who may be able to help solve other cases, such as homicides and missing children, TodoCast will be streaming live video of the archeological dig as it happens.

“We are honored to assist the Los Angeles Police Department with this case by providing high profile live video casting solutions, which will hopefully lead to additional clues and leads towards solving other missing children cases,” said Bryan Hill, TodoCast President. “The fact that our technology can be put to use for such an important cause is very rewarding.”

The TodoCast system delivers new, mobile technology designed for today’s need for immediate live news coverage with near broadcast quality video using a lightweight dish assembly that can be mounted on almost any vehicle. This format is the perfect answer for news organizations who want to reach the rapidly growing group of consumers who are choosing to receive their video supported news from online sources rather than traditional broadcast stations or networks. With the ability to stream video via satellite within five minutes from pushing a single button, the TodoCast system can provide breaking news from virtually anywhere at a fraction of the cost of using traditional expensive satellite uplink trucks.

About TodoCast
TodoCast is a complete turnkey solution for live video streaming over satellite, packaged into a user friendly and revenue generating system for professional videographers, event producers and organizations that deliver breaking news via the web. The TodoCast Content Distribution Network is also vertically integrated to provide TodoCast partners a pay-per-view and advertising engine that enables the them to promote and stream live events while generating revenue through paid viewers or advertising revenue. To learn more about TodoCast, visit http://www.TodoCast.tv

Via EPR Network
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Launched by Solinger Communications, LLC, PR To Go offers press release writing, distribution and monitoring services

Solinger Communications, LLC, (www.timsolinger.com) has launched a new service, PR To Go, to provide press release writing, distribution and monitoring services.

Through PR To Go, customers can have press releases written and distributed to media outlets that include newspapers, business and trade publications, professional journals, consumer magazines, TV and radio stations, major search engines, and Internet news and social media sites.

In addition, they can elect to choose monitoring services to evaluate and track their press release activity in the media.

According to Tim Solinger, owner of Solinger Communications, PR To Go offers small businesses, start-ups, non-profits and other organizations a convenient, efficient, on-demand press release resource.

PR To Go is ideal for organizations that lack the budget for a comprehensive publicity campaign but that are interested in submitting individual news items to be developed into press releases and then distributed to both online and offline media outlets,” Solinger said. He added that PR To Goservices are available on an affordable, flat-fee basis.

Solinger said another strength of PR To Go is that it combines personalized service in client communications and media relations with efficient online distribution to help clients receive improved consideration for their press releases.

For more information, go to www.timsolinger.com and click on “Services” or call (715) 344-3277.

About Solinger Communications
Solinger Communications (
www.timsolinger.com) is a Stevens Point-based branding, marketing and publicity firm that creates high-impact communications for achieving greater visibility and sales growth. Owned and operated by Tim Solinger, SC works with business-to-business and business-to-consumer clients that include high-tech companies, manufacturers and professional services firms. 

Via EPR Network
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Welcome to EPR Media News

EPR Media News is a new blog, part of EPR Network, that is going to be focused on and will be covering the media news and stories from press releases published on EPR Network.

EPR Network (EPR stands for express press release) is one of the nation’s largest press release distribution networks on Web. The EPR’s nationwide network includes 12 State based PR sites, one major PR forum and a number of industry specific PR blogs and what started as a hobby on Internet years ago turned out to be a rapidly growing business today. EPR Network is also known as one of the most trusted (human optimized, published, edited and monitored, spam/scam/low quality PR content free) PR sites on the web with more than 10,000 company and individual press releases distributed per month. EPR Network is putting your press releases on top of all major search engines’ results and is reaching thousands of individuals, companies, PR specialists, media professionals, bloggers and journalists every day.

EPR Network has thousands of clients around the world including global 500 corporations like Hilton Hotels, Barclays Bank, AXA Insurance, Tesco UK, eBay/Skype, Emirates, just to name a few. The network’s PR web sites are currently reaching from 150,000 to sometimes 500,000 unique visitors per month while our viral reach could possibly go to as much as 1M people per month through our presence across various social media sites. EPR Network was established in 2004 and as of May 2008 it had more than 800,000 press releases (pages) published on its network.

If you have a press release to be distributed, you can do it over here: press release distribution