Tag Archives: Media Monitoring

According To A Survey Of Britain’s 100 Leading Press And Public Relations Agencies, The Number Of PR Firms Offering Online PR And Social Media Services Has Undergone A Sharp Rise Over The Last Year

Bigmouthmedia’s 2009 online PR survey has revealed that despite a marked rise in interest, the majority of the UK’s leading public relations firms are still failing to get to grips with the world of online media.

According to the latest updated survey of Britain’s 100 leading press and public relations agencies, the number of PR firms offering online PR and social media services has undergone a sharp rise over the last year, with 40% now claiming to provide a range of internet services.

Representing an increase of 90.5% compared with the 2008 survey results, the boost is evidence of the growth of a interest in online PR from traditional agencies.

“The PR industry is certainly beginning to come to terms with online PR and social media, no doubt motivated by the proven benefits of digital campaigns, but it is less clear whether the sector fully understands the discipline. It is not simply a case of replicating your offline press releases on the web, but requires specialist expertise and an informed understanding of how people engage with news, brands and products on the web,” said Leanne Rinning, Online PR Manager at bigmouthmedia.

“Online PR has to be viewed as part of your overall online marketing mix. It is most effective and more measurable when dovetailed with your SEO, PPC and display activity.”

The survey also reveals that the number of agencies publishing blogs has doubled in the last year. Despite widespread recognition of the value and importance of blogging as a media tool, however, a surprising 78% are still failing to produce their own.

Some 60% of the agencies surveyed admitted that they have yet to include online PR as part of their service offering. However, only 45% of the operations that claimed to have new media covered actually published their own blogs.

Taken as a whole, only 22% of UK PR consultancies currently use blogs to communicate with clients, colleagues and the wider marketplace.

London outfits appear to have maintained their lead in embracing the expanding field. A clear 48% of the firms surveyed who were from the capital offer online PR, with 30% publishing their own blogs.

Companies from elsewhere in the UK fared much worse in the research, with only 32% offering online PR and just 14% publishing their own blogs.

About bigmouthmedia
Founded in 1997, bigmouthmedia is Europe’s largest independent digital marketing agency. With a team of over 200 staff located across 13 offices in 10 countries on 3 continents, the company maximises exposure for major brands online through a variety of fully integrated digital marketing channels: Search engine optimisation, PPC, Online Media Planning, affiliate marketing, Social Networking, Brand Monitoring, Online PR and Web Analytics. Bigmouthmedia also provides up to date daily digital marketing news to ensure clients are fully informed and aware of all industry developments.

Via EPR Network
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Launched by Solinger Communications, LLC, PR To Go offers press release writing, distribution and monitoring services

Solinger Communications, LLC, (www.timsolinger.com) has launched a new service, PR To Go, to provide press release writing, distribution and monitoring services.

Through PR To Go, customers can have press releases written and distributed to media outlets that include newspapers, business and trade publications, professional journals, consumer magazines, TV and radio stations, major search engines, and Internet news and social media sites.

In addition, they can elect to choose monitoring services to evaluate and track their press release activity in the media.

According to Tim Solinger, owner of Solinger Communications, PR To Go offers small businesses, start-ups, non-profits and other organizations a convenient, efficient, on-demand press release resource.

PR To Go is ideal for organizations that lack the budget for a comprehensive publicity campaign but that are interested in submitting individual news items to be developed into press releases and then distributed to both online and offline media outlets,” Solinger said. He added that PR To Goservices are available on an affordable, flat-fee basis.

Solinger said another strength of PR To Go is that it combines personalized service in client communications and media relations with efficient online distribution to help clients receive improved consideration for their press releases.

For more information, go to www.timsolinger.com and click on “Services” or call (715) 344-3277.

About Solinger Communications
Solinger Communications (
www.timsolinger.com) is a Stevens Point-based branding, marketing and publicity firm that creates high-impact communications for achieving greater visibility and sales growth. Owned and operated by Tim Solinger, SC works with business-to-business and business-to-consumer clients that include high-tech companies, manufacturers and professional services firms. 

Via EPR Network
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Welcome to EPR Media News

EPR Media News is a new blog, part of EPR Network, that is going to be focused on and will be covering the media news and stories from press releases published on EPR Network.

EPR Network (EPR stands for express press release) is one of the nation’s largest press release distribution networks on Web. The EPR’s nationwide network includes 12 State based PR sites, one major PR forum and a number of industry specific PR blogs and what started as a hobby on Internet years ago turned out to be a rapidly growing business today. EPR Network is also known as one of the most trusted (human optimized, published, edited and monitored, spam/scam/low quality PR content free) PR sites on the web with more than 10,000 company and individual press releases distributed per month. EPR Network is putting your press releases on top of all major search engines’ results and is reaching thousands of individuals, companies, PR specialists, media professionals, bloggers and journalists every day.

EPR Network has thousands of clients around the world including global 500 corporations like Hilton Hotels, Barclays Bank, AXA Insurance, Tesco UK, eBay/Skype, Emirates, just to name a few. The network’s PR web sites are currently reaching from 150,000 to sometimes 500,000 unique visitors per month while our viral reach could possibly go to as much as 1M people per month through our presence across various social media sites. EPR Network was established in 2004 and as of May 2008 it had more than 800,000 press releases (pages) published on its network.

If you have a press release to be distributed, you can do it over here: press release distribution