Tag Archives: TV

Cellcast launches MyTV – India’s first Social TV channel

Cellcast Interactive, India’s first interactive media company announced the launch of its new platform – MyTV, ushering in the first social TV channel in India. All the interactive programming on MyTV will be free of ad breaks and the content will be created uniquely such that brands are integrated into it. MyTV, a free to air channel, is a path-breaking venture by Pankaj Thakar and funded by Canaan Partners & Vertex Venture Holdings being the first ever fully interactive channel in India. MyTV will bring about interactivity across three platforms – television, internet (including social media platforms) and mobile. Viewers participating in any show will be able to see interactions from other mediums as well in real time – giving a complete social experience.

MyTV will feature more than 20 hours of programming with shows like Bid2Win, My Studio, The Big Deal, Chor Machaye Shor, Laughter Tambola, Glitter Mania, Gold Safe, Cricket Howzatt, One2Many, among others. MyTV has signed on prominent names like Aman Verma, Swapnil Joshi and Sudha Chandran to host some of its properties. The company is also exploring the possibility of collaborating with leading names from the independent music scene to identify and mentor talent on its MyStudio show. Some consumer facing brands have been in talks with MyTV to leverage their platform to reach out to new customers using MyTV’s interactive platform spanning the web, TV and mobile.

MyTV will be available across the western, eastern and northern belts of the country. MyTV would reach over 35 million analog/ digital homes including multiple DTH platforms in the first phase itself. The channel aims at reaching out to varied audiences in the 15+ age group. BAG Network, will be the official distribution partner of Cellcast’s MyTV, especially across the Hindi speaking belt in India.

“Cellcast is a pioneer in the business of interactive television. With a change in the profile of the television audience over the last few years there has been a shift in the way the younger audience wants to interact with content they see on television. MyTV will fill this void by offering viewers an opportunity to connect and interact with content actively rather than just view is as passive participants,” said Pankaj Thakar, Founder & CEO, Cellcast on the launch of MyTV.

Elaborating the thought behind MyTV, Mr. Ashutosh, COO – Television, said, “Our vision of creating MyTV was to offer consumers another interactive platform where the multiple mediums can be integrated to offer an enhanced experience. Our Viewers are our Customers, thus the value delivered by this channel needs to be so much more. Also, by eliminating ad breaks on our MyTV our audience will be more engaged on this unique interactive approach to entertainment. Each of our shows are independent properties with separate online and offline revenue streams”.

Last year, Cellcast provided 4000 hours of content across various channels and is now planning to increase it to 10000 hours this year. In the next one year, Cellcast aims aggregate more than 100 million interactions with consumers over the next one year.

Via EPR Network
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The BBC’s Missing Live Features Online People Search Company

This week saw the return of Missing Live, the BBC’s daily, early morning program highlighting the plight of missing people in the UK. Following Tracesmart’s involvement in last year’s series, the online people search company were once again invited to participate in the month long series as specialists, in this instance, to help find relatives online.

Thursday’s edition of Missing Live featured the remarkable story of reunited brother and sister, Ron Chancellor and Anne Smee. The siblings were unaware, until very recently, of each other’s existence and only became reunited following Anne’s exhaustive research on the internet. An incredible 65 years after Anne was orphaned when her mother sadly died giving birth, she was reunited with her long divided blood family.

Tracesmart’s Louise Hewlett met up with Anne and Ron on set and was interviewed by Missing Live’s Rav Wilding on the subject of tracing. Louise is a seasoned people tracer, utilising Tracesmart’s online people search and address search facilities to find relatives and friends. Due to her experience, Louise was able to extol the virtues of online people searching in general, relaying how easy and inexpensive searching the electoral roll can be. The Electoral Roll is a key source of information in any tracing facility and Tracesmart has combined this data with state of the art web technology to become one of UK’s leading providers.

Missing Live also champions the tremendous work of the charity, Missing People. The organisation proactively campaigns on behalf of relatives of missing people in their quest to find answers, nationally publicising the missing individuals. Tracesmart in turn supports the charity’s great work and also provides Missing People free access to its people search and address search facilities.

Following the live broadcast, Louise Hewlett commented, “Missing Live does a great job of communicating the problems associated with people going missing and the ensuing dilemmas and worries that follow for all concerned. If we at Tracesmart can do our little bit to help, highlighting services such as ours, then all the better.”

Tracesmart is again to be featured in the series at a later date as the program follows a successful missing person case study researched and concluded by Louise herself. Missing Live is broadcast weekdays at 9.15am on BBC1.

 

Tracesmart Ltd – Since the launch of its website in 2004, Cardiff based Tracesmart has established itself as one of the UK’s leading providers of online people tracing. Tracesmart.co.uk combines state of the art search technology with an extensive collection of consumer data, providing one of the most powerful and successful systems to trace people.

Louise Hewlett is the driving force in Tracesmart’s missing person campaign and has extensive tracing experience. Louise has been instrumental in reuniting numerous newsworthy reunions over the past twelve months which have been featured in local and national press and television.

Via EPR Network
More Media press releases

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EPR Media News is a new blog, part of EPR Network, that is going to be focused on and will be covering the media news and stories from press releases published on EPR Network.

EPR Network (EPR stands for express press release) is one of the nation’s largest press release distribution networks on Web. The EPR’s nationwide network includes 12 State based PR sites, one major PR forum and a number of industry specific PR blogs and what started as a hobby on Internet years ago turned out to be a rapidly growing business today. EPR Network is also known as one of the most trusted (human optimized, published, edited and monitored, spam/scam/low quality PR content free) PR sites on the web with more than 10,000 company and individual press releases distributed per month. EPR Network is putting your press releases on top of all major search engines’ results and is reaching thousands of individuals, companies, PR specialists, media professionals, bloggers and journalists every day.

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